As consumers have come to expect regular communication from brands, they’re looking for information, not promotion. Experts weigh in on how to personalize e-mails to make sure your message is heard.​ E-mail is the leading advertising channel for return on investment, according to VentureBeat. This is good news for marketers, as e-mail is a relatively low-cost way to reach large audiences, but the platform won’t perform without personalization. By definition, personalization can be as simple as directly addressing a recipient by name,…